There is no need to install or download anything. Customers open the box, plug to electricity, turn on and start using products. This happens because the company has succeeded in creating a customer experience that extends beyond the purchasing process of a product.įor example, starting using any Apple product is extremely easy. It is not rare for Apple fans to create videos of themselves unwrapping their new Apple products and uploading the video on YouTube. Focusing on customer experience is one of the pillars of Apple business strategy. Specifically, the management may fail in terms of ensuring the addition of innovative features and capabilities in new versions of its products, thus compromising its competitive advantage.Ģ. It has to be stated that Apple competitive advantage may be challenging to be sustained for long-term perspective. The list of innovations introduced by Apple include, but not limited to the introduction of iPad, the first device of its kind that stored thousands of songs with a simple shuffle capabilities through songs, development Macintosh, the first computer to use a graphical user interface and the launch of iMac that “ripped up the computer design rule book, doing away with dull beige boxes and instead replacing them with fun, translucent machines in shades such as “Bondi Blue” that hinted at the aesthetic Apple would become so well-known for.” įirst mover advantage is another element of Apple competitive advantage.
According to its business strategy, Apple has adapted advanced features and capabilities of its products and services as bases of its competitive advantage. Focus on design and functionality of products. Specifically, the multinational technology company differentiates its products and services on the basis of simple, yet attractive design and advanced functionality.Īpple business strategy consists of the following four elements:ġ. Apple business strategy can be classified as product differentiation.